Emirates Auction Creates an Online Market Followed by More Than 1.3 Million Bidders

Al Mannaei pointed out that Emirates Auction has an ambitious expansion plan to meet the growing demand for its services and to enter new markets. This follows the significant successes and expertise the company has gained since its inception, enabling it to secure a prominent position among leading auction companies in the region.

In an interview with the Emirates News Agency (WAM), he noted that this year the company intends to enter new sectors as part of its expansion plan, including the Saudi and Kuwaiti markets, where it plans to organize auctions in the automotive, real estate, and distinctive numbers sectors.

He explained that the company’s distinguished performance has made it the first choice for auction clients across the country, capturing approximately 95% of the auction market within the UAE and the Kingdom of Bahrain. He emphasized that the company’s strategy primarily focuses on customer satisfaction and on achieving the highest returns for those customers—whether individuals, government entities, or private companies.

Al Mannaei revealed that the company recorded an increase in revenue in 2017 compared to the previous year. The number of bidders also grew significantly during the same period, up 46% from 2016.

He noted that the number of downloads for the company’s app on the Apple App Store reached 126,000, a 9% increase over the previous year’s 116,000 downloads. Meanwhile, Google Play downloads reached 168,000, up 15% from 146,000 in 2016. This brings the total number of app downloads to over one million so far.

He also stated that in pursuit of higher customer satisfaction, the company intends to redevelop its smart app. As part of its expansion plan, Emirates Auction aims to increase the number of auction yards, broaden vehicle inspection and transportation services, and boost the number of customer service offices, as well as vehicle insurance and registration services.

Al Mannaei highlighted the company’s notable achievement in developing the “Electronic Judicial Delegation System,” which has significantly saved time, effort, and costs for courts across the UAE. This new system allows all judicial requests between courts to be processed as if they were within a single court, drastically reducing the time and procedures associated with delegations before this innovative system, and enhancing the standard of judicial services for litigants, lawyers, and experts nationwide.

He confirmed the company’s commitment to utilizing its expertise and resources to streamline processes to the highest levels, ensuring customer satisfaction by launching initiatives and projects that expedite sales procedures and minimize time, cost, and effort—considered an integral part of the litigation process and the settlement of related legal proceedings.

Al Mannaei stated that the company is keen to continue launching innovative initiatives similar to the Electronic Judicial Delegation System, which supports the UAE government’s overall direction to preserve the environment by reducing paper usage to nearly zero. This system also lowers financial expenses by cutting many indirect costs and increases customer satisfaction among government entities that have adopted it.

He pointed out that earning customer trust has always been among the company’s most important challenges—something it has achieved by adopting state-of-the-art, user-friendly technology. This is reflected in the company’s App Store rankings, as well as its Android presence, supported by comprehensive logistical services for all clients. Emirates Auction also enjoys the highest level of trust from banks and judicial bodies across the UAE.

Al Mannaei noted that Emirates Auction began operating in the auction sector in 2004 and, starting in 2007, began organizing auctions via online platforms. Consequently, the company was listed among e-commerce companies. He added that Emirates Auction operates in multiple areas, including vehicles, real estate, and distinctive vehicle and mobile phone numbers, as well as commercial vessels, airplanes, furniture, and industrial equipment. Most recently, the company entered the real estate rental sector by organizing its first auction for retail spaces at Sharjah’s Souq Al Haraj (operated by Sharjah Asset Management), achieving significant success that exceeded expectations. The company also managed to sell the world’s most expensive vessel at AED 90 million.

Al Mannaei noted that the company currently operates 20 branches across the Emirates, as well as offices in the Kingdom of Bahrain, Egypt, and the UK, employing more than 140 staff across its various departments. Emirates Auction holds three ISO certifications: ISO 9001:2008 for quality and management, ISO 27001:2005 for information security, and ISO 10002:2004 for customer satisfaction.

He explained that the company provides three storage and display yards for vehicles in Ras Al Khor and Warsan (in Dubai) and at Souq Al Haraj (in Sharjah), with a total capacity of 5,000 vehicles. Emirates Auction also provides round-the-clock transport and towing services with 50 tow trucks, using the latest equipment and a highly experienced team capable of handling all kinds of transport needs for different vehicles and equipment.

Al Mannaei confirmed that the company has forged strategic partnerships and relationships with numerous government and private sector entities, resulting in various commendations and significant achievements. Notably, Emirates Auction has secured seven Guinness World Records. Sharjah Police awarded the company a Certificate of Appreciation for its positive contribution to the success of the force’s Golden Jubilee celebrations. Dubai Courts presented it with a Certificate of Appreciation for actively sponsoring the courts’ platform at GITEX, while Umm Al Quwain’s Vehicles and Drivers Licensing Department granted a Certificate of Thanks and Appreciation for valuable efforts supporting the 43rd National Day celebrations. The Municipality and Planning Department of Ajman also recognized the company’s effective sponsorship of its 2016 Open Meeting. Additionally, Emirates Auction received the “Excellence Award” from the Middle East Excellence Awards Institute.

In conclusion, Al Mannaei affirmed that Emirates Auction is continuing along its planned path to solidify its standing and assume a leading position globally among auction companies, entering further local and regional markets, and achieving successes that elevate the UAE’s reputation.

This article is translated and not the actual content.