Rescue Efforts Across the UAE During Heavy Rains

During the recent heavy rains across the UAE, Emirates Auction reaffirmed its commitment to social responsibility by actively supporting rescue efforts and assisting those affected by the challenging weather conditions. With an extensive fleet of vehicles, Emirates Auction responded swiftly to support stranded motorists and vehicles impacted by flooding across the country. Through these efforts, numerous drivers were assisted and guided to safety, reflecting Emirates Auction’s ongoing dedication to community support and public safety during critical situations.

Rescue Missions Across the Country

During the recent floods in the UAE, Emirates Auction demonstrated its unwavering commitment to social responsibility by playing a pivotal role in rescue operations and ensuring the safety of individuals affected by the bad weather conditions. With an extensive fleet of vehicles on our side, we, at Emirates Auction, swiftly responded to the crisis, aiding vehicles in need and rescuing stranded motorists across the country, including those in Dubai, Ajman, and Fujairah. As a result of Emirates Auction’s active participation and the effort spent on these rescue missions, we were able to rescue hundreds of drivers and get people to safety.

Fujairah’s flooding rescue missions

Emirates Auction played a vital role in relief efforts during the catastrophic floods in Fujairah. The company deployed a considerable number of resources, including 200 vehicles and 300 employees, to clear damaged cars from the streets.Utilizing state-of-the-art towing and rescue equipment, we provided our services free of charge, moving vehicles from flooded areas to safer, dry locations. We also offered support to various government departments, including the military and police, in their efforts to rescue and recover stranded vehicles.&nbsp;Thanks to our dedicated efforts, roads were quickly cleared, significantly improving driving conditions and ensuring the safety of all drivers in the area.

Symbol of National Loyalty and Duty

The Fathers' Endowment

"Emirates Auction" represents a model in social responsibility, having made many effective contributions that contribute to the development of local communities. Over the past few years, the company has been committed to supporting various initiatives and projects aimed at improving the lives of individuals in poor and underserved communities, in collaboration with leading humanitarian organizations and charitable associations. Among the most prominent of these initiatives is the support for the "Fathers’ Endowment" launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, may God protect him. This initiative aims to honor fathers by establishing an endowment fund worth one billion Dirhams to provide treatment and healthcare for those in need. Through organizing the "Most Noble Number" auction for the fifth consecutive year, Emirates Auction has successfully raised over 83 million Dirhams to support the humanitarian goals of the "Fathers’ Endowment" campaign. With pride, Emirates Auction continues to achieve great accomplishments in various fields, based on the belief of each individual within the company that this is their national duty and social responsibility.

The Mothers' Endowment

"Emirates Auction" places great emphasis on corporate social responsibility and providing valuable contributions that serve local communities. Over the past years, the company has been committed to supporting numerous initiatives and projects aimed at combating poverty and empowering needy communities, in collaboration with leading humanitarian institutions and charities. Among the most prominent initiatives is the support for The Mothers' Endowment campaign launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to honour mothers by establishing an endowment fund worth one billion dirhams to support the education of millions of individuals around the world.

100 Million Meal

Emirates Auction contributed significantly to His Highness Sheikh Mohammed bin Rashid Al Maktoum's "100 Million Meals" initiative. We organized a series of auctions of special number plates to raise funds for the project, beginning in May 2021. Our 'Most Noble Numbers' charity auctions in Dubai and Abu Dhabi featured rare single-, double-, and triple-digit vehicle plates. The funds raised from these auctions supported providing food to the underprivileged and undernourished, especially children, refugees, displaced people, and those affected by disasters and crises. The success of these auctions helped the "100 Million Meals" initiative surpass its original goal, providing the equivalent of 220 million meals distributed across 47 countries.

1 Billion Meal

Building on the success of the "100 Million Meals" campaign, the "1 Billion Meals" initiative was launched in March 2021 in response to the ongoing global pandemic. This initiative received strong support from individuals, companies, and organizations through crowdfunding. Emirates Auction played a vital role in this initiative as the auction house hosting the "Most Noble Numbers" charity auctions. The auctions included rare single-, double-, and triple-digit vehicle plates, with proceeds going towards the 1 Billion Meals initiative. The auctions were held in Dubai and Abu Dhabi and raised a significant amount of money for the cause.One of the plates, P7, was sold in April 2023 for a record-breaking AED 55 million. The sale of the P7 plate marked a significant milestone as the most expensive number plate ever sold, and the proceeds directly supported establishing the largest Ramadan sustainable food aid endowment fund under the 1 Billion Meals Endowment campaign.

Reading Nation

A charity auction was held in Jumeirah, Dubai, to raise funds for the "Reading Nation" campaign, launched by His Highness Sheikh Mohammad Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. The auction consisted of a collection of rare Quran manuscripts, paintings, and number plates. The campaign managed to raise more than Dh40 million, which helped provide 7.27 million books to children in refugee camps and underprivileged students worldwide. The highest bid for the night was Dh9.7 million for the unique Dubai plate number R10. The event attracted many people, including prominent figures such as His Highness Sheikh Mohammad Bin Rashid Al Maktoum himself and Sheikh Walid Al Ibrahim of MBC Group, who donated Dh3 million. The charity auction was successful in exceeding its initial target and significantly impacting the lives of children in need.

His Highness Sheikh Mohammed bin Rashid Al Maktoum's Initiatives

Amsak Charity Auction

Emirates Auction held the "Amsak Charity Auction" in Dubai in support of orphaned children worldwide. The event, organized by the Amsak International Foundation in collaboration with the Dubai Sports Council and Noor Dubai Foundation, auctioned personal items and T-shirts from some of the world's biggest football stars. The auction, held at the Four Seasons Hotel in Dubai, was attended by key figures in the sports community, including Saeed Hareb, Secretary General of the Dubai Sports Council, Samuel Eto'o, President of the Cameroonian Football Federation, and Mamadou Sakho. Proceeds from the auction will be used to establish educational institutions, sports centers, and training facilities for orphaned children in Senegal.

Al-Jalila Foundation

In 2015, Emirates Auction hosted a charity auction that listed a very special item: a helmet worn by His Highness Sheikh Mohammed bin Rashid Al Maktoum, the UAE Vice President, Prime Minister, and Ruler of Dubai, during his victory at the 2012 International Federation for Equestrian Sports (FEI) World Endurance Championships. The helmet was auctioned for an incredible AED 24 million and was awarded the title of the most expensive helmet ever sold at an auction. The charity auction was a huge success, with a total fund of AED 89.8 million being raised, which was then donated to the Al Jalila Foundation, a UAE-based global philanthropic organization. This charitable event not only showcased the generosity and kindness of the people of the UAE but also underlined their commitment to making a positive impact on the lives of those in need, both locally and globally.

The Big Heart Foundation

In 2018, Sharjah Police managed to raise Dh25.57million in a public auction for 55 distinguished number plates of category 3. The auction, organized by Emirates Auction, dedicated three vehicle number plates (111-303-3333) to the "The Big Heart Foundation, " aiming to support the foundation's global humanitarian projects. HE Abdulla M. Al Mannaei, Chairman and Managing Director of Emirates Auction, expressed pride in achieving this success, reflecting Emirates Auction’s commitment to organizing auctions using the best international practices that please both its partners and the public. He congratulated Sharjah Police on their success and reiterated Emirates Auction's commitment to satisfying its partners, especially Sharjah Police.

Philippines Typhoon

Among Emirates Auction's contributions was the funds raised through a public auction held at the conclusion of the Emirati documentary television program "Beyond Borders." The auction aimed to provide relief to the victims of a typhoon that struck the Philippines. The auction successfully raised AED 150,000 , donated to the Emirates Red Crescent Authority to assist their efforts to support those affected by the typhoon. The funds were raised through the generosity of the auction's attendees, who wanted to make a difference in the lives of those affected by the typhoon in the Philippines. The auction not only helped raise funds but also spread awareness about the importance of helping those in need, particularly during times of natural disasters.

Empower Changes Through Charity Auctions

Learn about the social responsibility that Emirates Auction holds and its contributions to the improve society, and discover how we are committed to social responsibility at every stage of our work.

Our Social Responsibilities