Emirates Auction is a Strategic Partner of the Mothers' Endowment Campaign

Emirates Auction Continues Strategic Partnership in Ramadan Campaigns for the Fourth Consecutive Year

For the fourth consecutive year, Emirates Auction is participating as a strategic partner in the Ramadan campaigns launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

Supporting the "Mothers' Endowment" Campaign through the "Most Noble Number" Auction

Emirates Auction is co-organizing the "Most Noble Number" charity auction in collaboration with Mohammed bin Rashid Al Maktoum Global Initiatives. This year's auction proceeds will support the "Mothers' Endowment" campaign, which aims to honor mothers by establishing a Dh1 billion endowment fund to support the education of millions of individuals worldwide.

The "Most Noble Number" auction, set to take place at Four Seasons Jumeirah in Dubai on March 24, will witness the participation of prominent figures from various economic sectors, charitable organizations, and philanthropists dedicated to supporting humanitarian causes.

A Continuous Act of Charity

Abdullah Matar Al Mannai, Chairman and Managing Director of Emirates Auction, emphasized that the "Mothers' Endowment" campaign aligns with the charitable and humanitarian initiatives launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum during the holy month of Ramadan to ease the suffering of underprivileged communities worldwide.

He stated:

"This new campaign is particularly significant as it serves as an ongoing charitable act (Sadaqah Jariyah) in honor of mothers, supporting the education of tens of millions of individuals."

He added:

"We are proud to participate in organizing this charity auction and contributing to the objectives of the 'Mothers' Endowment' campaign. We are committed to providing the best technical and logistical support to ensure the success of the 'Most Noble Number' auction. Our ultimate goal is to honor mothers by supporting the endowment fund, which aims to uplift the education sector in underprivileged communities and help them achieve their development plans."

UAE’s Leadership in Humanitarian Work

The "Mothers' Endowment" campaign continues the series of charitable and humanitarian initiatives launched during Ramadan, reinforcing the UAE’s leadership in global humanitarian and philanthropic efforts. The campaign focuses on supporting the education of millions worldwide through an endowment in the name of mothers.

It aims to develop the concept of charitable endowments and revive endowments as a sustainable tool for social development, ensuring long-term giving and philanthropy.

The proceeds from the endowment will support education for millions of individuals, providing them with tools and skills to transform their lives for the better, in partnership with various humanitarian organizations and institutions. The endowment seeks to help those in need of knowledge, education, and skills in underprivileged communities.

Six Easy Donation Channels

Since its launch during Ramadan, the "Mothers' Endowment" campaign has gained significant momentum and widespread public engagement. Contributions to the endowment fund from institutions and individuals can be made through six main channels:

1. Official website: Mothersfund.ae
2. Toll-free call center: 8009999
3. Bank transfer: Contributions can be sent to the campaign’s official account at Emirates Islamic Bank using account number 790340003708472909201AE in UAE dirhams.
4. SMS donations:
   • Send "أمي" ("Mother") via SMS for Etisalat from e& and du users in the UAE to the following numbers: 1034, 1035, 1036, 1038.
5. DubaiNow App: Donations can be made under the "Donations" category.
6. Dubai’s Jood platform: Contributions can be made via Jood.ae.

The "Mothers' Endowment" campaign continues to receive strong community support, reinforcing the UAE’s commitment to education and philanthropy while empowering millions through knowledge and skill development.

This article has been translated from Arabic and is not the original content.