Most Noble Numbers Charity Auction Raises Over AED38 Million to Support the Mothers’ Endowment Campaign

Organized by Mohammed bin Rashid Al Maktoum Global Initiatives in collaboration with Emirates Auction and with support from the Dubai Roads and Transport Authority, etisalat by e& and Emirates Integrated Telecommunications Company (du), the auction featured 31 special numbers—10 special vehicle plate numbers from Dubai Roads, 10 mobile numbers from du, and 11 mobile numbers from etisalat by e&.

Proceeds from the auction will help implement educational projects in underprivileged communities and provide millions with the tools and skills necessary to build independent lives that preserve their dignity and ensure a decent standard of living, in partnership with various humanitarian organizations and institutions.

Total bids for the special vehicle plate numbers reached AED29.025 million, while bids for etisalat by e& special numbers totaled AED4.135 million and those for du special numbers raised AED4.935 million.

The charity auction, held at the Four Seasons Resort Dubai at Jumeirah Beach, saw the participation of numerous business leaders and philanthropists as part of a comprehensive community response to the campaign, which honors mothers by giving everyone the chance to donate in their mother's name and support sustainable education.

Other Most Noble Numbers auctions in support of the Mothers’ Endowment campaign continue across the UAE this week, including the Abu Dhabi Police online auction for 555 special vehicle plate numbers via https://eca.ae/app, which closes on March 26 and 27.

The Most Noble Numbers auction is one of six main donation channels available for contributing to the Mothers’ Endowment campaign, along with the campaign’s website (Mothersfund.ae), a dedicated call center via the toll-free number (800 9999), and bank transfers to the designated campaign account at Emirates Islamic Bank (AE790340003708472909201). Donations via SMS are also possible by sending the word “Mother” to the numbers (1034, 1035, 1036, 1038) for etisalat by e& users, as well as through the DubaiNow app or Dubai’s community contributions platform Jood (Jood.ae).

This article has been translated and is not the original content.