Dubai’s Most Noble Number charity auction held in support of Fathers’ Endowment campaign raises over AED83.6 million
March 16, 2025 | EMIRATES NEWS AGENCY - WAM
Coinciding with Ramadan, the campaign was launched by H.H. Sheikh Mohammed bin Rashid Al Maktoum to honour fathers by establishing an endowment fund to provide treatment and healthcare for those in need.
15 March 2025 Armani Hotel, Burj Khalifa Organised by MBRGI with Emirates Auction, RTA, e& UAE, and du
Total raised
AED 83.677 M
All proceeds to healthcare
RTA special plate numbers
AED 75.9 M
5 plates
e& UAE special numbers
AED 4.732 M
10 numbers
du special numbers
AED 3.045 M
10 numbers
Overview
The Most Noble Number charity auction, hosted this evening in Dubai, raised AED 83.677 million. Proceeds will support the Fathers’ Endowment campaign, which aims to improve healthcare in underserved communities by developing hospitals, expanding capacity, providing essential equipment and medications, and upgrading operating rooms.
The event featured 25 special numbers — 5 RTA vehicle plate numbers, 10 du mobile numbers, and 10 e& UAE mobile numbers — and was attended by businessmen, humanitarians, and philanthropists.
Muhammad BinGhatti, Chairman of Binghatti Holding, participated in the auction with total bids of AED 44.2 million.
RTA Plate Numbers — Winning Bids
| Plate | Winning Bid |
|---|---|
| DD 5 | AED 35,000,000 |
| DD 12 | AED 12,800,000 |
| DD 15 | AED 9,200,000 |
| DD 24 | AED 6,300,000 |
| DD 77 | AED 12,600,000 |
e& UAE — Winning Bids
| Number | Winning Bid |
|---|---|
| 050 077 7777 | AED 900,000 |
| 050 099 9999 | AED 740,000 |
| 056 500 0000 | AED 1,600,000 |
| 056 550 0000 | AED 310,000 |
| 056 555 5553 | AED 180,000 |
| 056 922 2222 | AED 182,000 |
| 054 344 4444 | AED 220,000 |
| 054 555 5557 | AED 135,000 |
| 054 770 0000 | AED 270,000 |
| 054 888 8884 | AED 195,000 |
du — Winning Bids
| Number | Winning Bid |
|---|---|
| 058 444 4440 | AED 210,000 |
| 058 444 4441 | AED 135,000 |
| 058 444 4442 | AED 135,000 |
| 058 444 4443 | AED 125,000 |
| 058 444 4444 | AED 1,700,000 |
| 058 444 4445 | AED 130,000 |
| 058 444 4446 | AED 125,000 |
| 058 444 4447 | AED 125,000 |
| 058 444 4448 | AED 250,000 |
| 058 444 4449 | AED 110,000 |
What’s next
The Most Noble Number online auction continues, organised by the Integrated Transport Centre (Abu Dhabi Mobility), featuring 444 special plate numbers via the Emirates Auction app. It will close on 16–17 March.
How to contribute
- Campaign website: Fathersfund.ae
- Toll-free call centre: 800 4999
- Bank transfer (AED) to Emirates Islamic:
AE02 0340 0035 1849 2868 201 - SMS for Etisalat by e& and du users:
- Send Father to 1034 → donate AED 10
- Send Father to 1035 → donate AED 50
- Send Father to 1036 → donate AED 100
- Send Father to 1038 → donate AED 500
- DubaiNow app → “Donations” tab
- Jood community platform: Jood.ae
Donate via Fathersfund.ae Browse online auctions
Organised by Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) in collaboration with Emirates Auction and with support from Dubai RTA, e& UAE, and du.