The Noble Number Charity Auction in Dubai Supports the Targets of the Edge of Life Campaign

The “Noble Number” charity auction in Dubai, which will be held on 7 March, supports the targets of the “Edge of Life” campaign to save five million children from starvation. The campaign was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, in conjunction with the holy month of Ramadan, with the aim of raising at least AED 1 billion to be invested in fighting child hunger around the world.

The “Noble Number” charity auction for special numbers – organised by Mohammed bin Rashid Al Maktoum Global Initiatives, in cooperation with Emirates Auction and with the support of Dubai’s Roads and Transport Authority (RTA), &e, and du – offers 29 special numbers. These include nine distinguished vehicle plate numbers from Dubai’s RTA, 10 mobile numbers from du, and 10 mobile numbers from &e.

The proceeds of the “Noble Number” charity auction, which will be held at Armani Hotel Dubai in Burj Khalifa, will go towards supporting the humanitarian goals of the “Edge of Life” campaign to save five million children from dying of hunger.

The auction will present nine special vehicle plate numbers from category DD, in addition to 10 special mobile numbers from &e and 10 special mobile numbers from du. The event will be attended by prominent figures from various economic sectors, charitable and public-benefit organizations, and philanthropists keen to support noble humanitarian causes such as the “Edge of Life” campaign to save five million children from starvation.

The “Edge of Life” campaign to save five million children from dying of hunger falls under the umbrella of Mohammed bin Rashid Al Maktoum Global Initiatives. It aims to provide food and protect children from hunger through a clear and structured methodology, as well as to promote the values of mercy, solidarity and compassion, and extend a helping hand to the most vulnerable groups.

The campaign is being implemented in partnership with UNICEF, Save the Children, the Children’s Investment Fund Foundation, and Action Against Hunger.

Contribution Channels

The “Edge of Life” campaign to save five million children from dying of hunger continues to receive contributions from institutions and individuals through seven main channels:

• The campaign’s dedicated website: www.edgeoflife.ae
• The campaign’s call centre on the toll-free number 8004999
• Bank transfers to the campaign account number 940340003708472909222, IBAN: AE…, at Emirates Islamic Bank in UAE dirhams
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The “Edge of Life” campaign also enables contributions via SMS, by sending the word “حياة” (Hayat) or “LIFE” through du and &e networks in the UAE to the following numbers:

• 1034 to donate AED 10
• 1035 to donate AED 50
• 1036 to donate AED 100
• 1038 to donate AED 500
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Contributions to the “Edge of Life” campaign can also be made through the DubaiNow app under the “Donations” category.

In addition, donations can be made via YallaGive.com under the “Donations” category, or by creating a dedicated wallet for institutions or individuals on the Dubai Community Contributions Platform (Jood.ae).

This article is translated and not the actual content.