Noble Number Charity Auction Supports Edge of Life Campaign
March 3, 2026 | Al Khaleej
The “Noble Number” charity auction in Dubai, which will be held on 7 March, has announced its support for the targets of the “Edge of Life” campaign to save 5 million children from dying of hunger. The campaign was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, in conjunction with the holy month of Ramadan, with the aim of raising at least AED 1 billion to be invested in combating child hunger around the world.
The auction, organised by Mohammed bin Rashid Al Maktoum Global Initiatives in cooperation with Emirates Auction and with the support of Dubai’s Roads and Transport Authority (RTA), e& and du, will feature 29 special numbers. These include 9 distinguished vehicle plate numbers belonging to Dubai’s RTA, 10 special mobile numbers from du, and 10 special mobile numbers from e&.
Proceeds from the auction, which will be held at Armani Hotel Dubai in Burj Khalifa, will support the humanitarian objectives of the “Edge of Life” campaign.
The auction will be attended by prominent figures from various economic sectors, charitable and public-benefit organisations, and leading philanthropists who are keen to support noble humanitarian causes such as the “Edge of Life” campaign to save 5 million children from starvation.
The “Edge of Life” campaign continues to receive contributions from institutions and individuals through seven main channels:
- The campaign website: www.edgeoflife.ae
- The campaign call centre on the toll-free number 8004999
- Bank transfers to the campaign account number 940340003708472909222 (IBAN: AE…) at Emirates Islamic Bank in UAE dirhams
The campaign also allows donations via SMS, by sending the word “حياة” (Hayat) or “LIFE” through du and e& networks in the UAE to:
- 1034 to donate AED 10
- 1035 to donate AED 50
- 1036 to donate AED 100
- 1038 to donate AED 500
Donations can also be made through the DubaiNow application under the “Donations” category, via YallaGive.com under “Donations”, or by creating a dedicated wallet for institutions or individuals on the Dubai Community Contributions Platform “Jood” (Jood.ae).
This article is translated and not the actual content.