Noble Number Charity Auction in Dubai Supports Edge of Life Campaign to Save 5 Million Children from Hunger
March 2, 2026 | Al Bayan
The “Noble Number” charity auction in Dubai, taking place on 7 March, supports the targets of the “Edge of Life” campaign to save 5 million children from dying of hunger. The campaign was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, in conjunction with the holy month of Ramadan, with the goal of raising at least AED 1 billion to be invested in combating child hunger around the world.
The “Noble Number” charity auction for special numbers, organised by Mohammed bin Rashid Al Maktoum Global Initiatives in cooperation with Emirates Auction and with the support of Dubai’s Roads and Transport Authority (RTA), e& and du, will offer 29 special numbers. These include 9 distinguished vehicle plate numbers belonging to Dubai’s RTA, 10 special mobile numbers from du, and 10 special mobile numbers from e&.
Proceeds from the “Noble Number” charity auction, which will be held at Armani Hotel Dubai in Burj Khalifa, will support the humanitarian objectives of the “Edge of Life” campaign to save 5 million children from hunger.
The auction will present 9 special DD–category vehicle plate numbers:
DD6, DD16, DD25, DD30, DD99, DD100, DD999, DD7000, DD22222.
It will also offer 10 mobile numbers from e&:
0500000012, 0500000013, 0500000023, 0500000024, 0500000036, 0500000037, 0500000063, 0500000064, 0500000161, 0500000181.
In addition, the auction will feature 10 special mobile numbers from du:
058-0000000, 058-0000001, 058-0000002, 058-0000003, 058-0000004,
058-0000005, 058-0000006, 058-0000007, 058-0000008, 058-0000009.
The event will be attended by prominent figures from various economic sectors, charitable and public-benefit organisations, and leading philanthropists who are keen to support noble humanitarian causes such as the “Edge of Life” campaign to save 5 million children from hunger.
The “Edge of Life” campaign, which operates under the umbrella of Mohammed bin Rashid Al Maktoum Global Initiatives, aims to provide food and protect children from hunger through a clear framework, while also promoting values of mercy, solidarity and compassion, and extending support to the most vulnerable groups.
The campaign is being implemented in partnership with UNICEF, Save the Children, the Children’s Investment Fund Foundation (CIFF), and Action Against Hunger.
Contribution Channels
The “Edge of Life” campaign to save 5 million children from hunger continues to receive contributions from institutions and individuals through seven main channels:
- The campaign website: www.edgeoflife.ae
- The dedicated call centre on the toll-free number 8004999
- Bank transfers to the campaign account at Emirates Islamic Bank in UAE dirhams
– IBAN: AE940340003708472909222 (as provided in the Arabic text)
The campaign also enables contributions via SMS, by sending the word “حياة” (Hayat) or “LIFE” through du and e& networks in the UAE to the following numbers:
- 1034 to donate AED 10
- 1035 to donate AED 50
- 1036 to donate AED 100
- 1038 to donate AED 500
Donations can also be made through the DubaiNow application under the “Donations” category, via YallaGive.com under “Donations”, or by creating a dedicated wallet for institutions or individuals on the Dubai Community Contributions Platform “Jood” (Jood.ae).
This article is translated and not the actual content.