The Most Noble Number auction records exceptional donations and pledges… AED 1.136 billion in support of the Edge of Life campaign

The “Most Noble Number” auction, organized by Mohammed bin Rashid Al Maktoum Global Initiatives in Dubai, raised AED 91.405 million, while total pledges and donations associated with the event reached AED 1.136 billion, including AED 1.039 billion contributed by charitable organizations during the Ramadan suhoor held alongside the auction. The proceeds support the “Edge of Life” initiative, which aims to save five million children worldwide and provide nutritional support to the most vulnerable.

The “Edge of Life” campaign, organized under the umbrella of Mohammed bin Rashid Al Maktoum Global Initiatives, reflects the organization’s strong global impact in humanitarian, charitable, and development efforts.

The campaign, launched in partnership with UNICEF, Save the Children, the Children’s Investment Fund Foundation, and Action Against Hunger, highlights the strength of the organization’s strategic international partnerships.

These global alliances aim to address pressing humanitarian challenges through collaborative efforts that deliver exceptional results and create meaningful breakthroughs in tackling global issues.

The “Most Noble Number” auction, organized by Mohammed bin Rashid Al Maktoum Global Initiatives in Dubai, raised AED 91.405 million, while total pledges and donations associated with the event reached AED 1.136 billion, including AED 1.039 billion contributed by charitable organizations during the Ramadan suhoor held alongside the auction, in support of the “Edge of Life” initiative aimed at saving five million children worldwide and providing essential nutritional aid to those most in need.

The “Edge of Life” campaign, held under the umbrella of Mohammed bin Rashid Al Maktoum Global Initiatives, reflects the organization’s influential global role in humanitarian, charitable, and development fields.

The campaign, in partnership with UNICEF, Save the Children, the Children’s Investment Fund Foundation, and Action Against Hunger, demonstrates the strength of the organization’s strategic global partnerships.

These alliances seek to address urgent humanitarian challenges through collaboration that achieves exceptional outcomes and drives impactful solutions worldwide.

The auction witnessed the sale of the most expensive vehicle plate “DD 6” for AED 37 million, issued by Dubai’s Roads and Transport Authority.

The event also saw intense competition over premium phone numbers offered by du and e&, with the highest-selling number reaching approximately AED 4.5 million, reflecting strong interest in acquiring unique numbers in support of noble causes.

Sales of numbers started from AED 45,000, with the total proceeds fully directed to the “Edge of Life” campaign, transforming everyday communication tools into a message of hope to save millions of lives.

The Aga Khan Foundation also pledged a contribution of USD 100 million (AED 367 million) over the next five years to support efforts in combating malnutrition.

The event brought together leading figures from charitable organizations and the business community.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched the “Edge of Life” campaign during the holy month of Ramadan to save five million children from starvation, aiming to raise at least AED 1 billion to combat child hunger worldwide.

This article is translated and not the actual content.