Etisalat Offers Diamond Numbers for Most Noble Numbers Auctions in Support of 1 Billion Meals

Etisalat, the telecommunications pillar of e&, revealed that it will allocate diamond and a set of distinctive mobile numbers in the “Most Noble Numbers” charity auctions, supporting the efforts of the “1 Billion Meals” initiative. This step is taken in collaboration with Emirates Auction, with proceeds going to the largest initiative of its kind in the region, which funds food support for underprivileged and needy families, particularly vulnerable groups such as children, refugees, displaced persons, and those affected by disasters and crises in 50 countries.

Distinguished mobile numbers will be put up for bidding during two main “Most Noble Numbers” charity auctions: the first on Saturday evening, April 16, 2022, at the Four Seasons Hotel Jumeirah in Dubai, and the second on Wednesday evening, April 20, 2022, at Emirates Palace Hotel in Abu Dhabi. Both events will be attended by businesspeople and prominent figures who support charitable and humanitarian work in the UAE.

Proceeds from the “Most Noble Numbers” charity auctions will help provide a safety net of food support for those in the most disadvantaged communities, thereby achieving the goals of the “1 Billion Meals” initiative, organized by Mohammed bin Rashid Al Maktoum Global Initiatives. The aim is to deliver food aid to its beneficiaries and address the effects of hunger and malnutrition, which claims the lives of 25,000 people every day. The campaign works in collaboration with the United Nations World Food Programme, the Regional Network of Food Banks, the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment, the UAE Food Bank, and the United Nations High Commissioner for Refugees.

Etisalat has designated the “Diamond Plus” mobile number 0549999999—one of the world’s most valuable and most noble numbers—for bidding within the “Most Noble Numbers” charity auctions, which support the “1 Billion Meals” initiative. Other diamond mobile numbers offered by the company for the Dubai auction include: 0569999995, 0569199999, 0569999955, and 0565566666. Etisalat Emirates will also participate in the Abu Dhabi “Most Noble Numbers” auction with additional diamond numbers: 0547444444, 0542244444, 0542422222, 0547799999, and 0567777722.

Masood Mohamed Sharif Mahmood, CEO of Etisalat Emirates, said: “Etisalat Emirates is mobilizing its divisions and manpower around the clock to support the ‘1 Billion Meals’ initiative and to solidify the UAE’s pioneering role in charitable work. We are proud to join the broad community collaboration inspired by this initiative, in response to the call of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, and reflecting the deeply rooted values of generosity and giving in the Emirati community.”

He added, “This is our second year of participation in the ‘Most Noble Numbers’ auction, which supported the ‘100 Million Meals’ campaign last year. This year, we have focused on facilitating donations through digital and innovative means in support of the initiative, ensuring that the ‘Most Noble Numbers’ auction raises substantial proceeds that contribute to supplying food to the most disadvantaged communities. Accordingly, Etisalat Emirates allows donations to the ‘1 Billion Meals’ initiative through the Smiles app, a smart donation feature, and SMS. We also effectively promote the campaign by updating the network logo and broad engagement on social media to help achieve the goals of this noble Emirati initiative.”

Emirates Auction provides all the technical and logistical needs required to organize the “Most Noble Numbers” charity auctions at a world-class level, leveraging its extensive expertise in auctions and coordinating with Mohammed bin Rashid Al Maktoum Global Initiatives.

Throughout the duration of the campaign, the “1 Billion Meals” initiative offers recognized donation channels:

• The campaign’s official website: www.1billionmeals.ae
• Bank transfer to the designated “1 Billion Meals” account at Emirates NBD: AE300260001015333439802 (in AED)
• Contacting the campaign’s call center on the toll-free number 8009999
• Donating 1 AED per day via a monthly subscription by texting the word “Meal” or “وجبة” to 1110 for Etisalat users or 1020 for du users in the UAE

Additionally, the campaign has received significant donations from governmental entities, companies, schools, and educational institutions via the YallaGive crowdfunding platform, reflecting the wide-ranging spirit of generosity and participation in this cause.

This article has been translated and is not the original content.