Emirates Auction and Etisalat Launch Unique Hashtag in First-Ever National Auction for Short Codes

Emirates Auction, in collaboration with Etisalat Emirates, has announced the launch of the first electronic auction in the UAE for the innovative “Unique Hashtag” mobile numbers—an all-new means of communication replacing the traditional, lengthy mobile number by simply dialing # followed by a shortened number.

The online auction concludes on June 22, offering bidders a selection of short-code symbols for postpaid users. Some of these codes may hold sentimental value or be linked to special occasions such as birthdays, meeting the desire of many customers for speed, uniqueness, and distinction.

Omar Al Mannaei, CEO of Emirates Auction, emphasized that this initiative with Etisalat arises from the company’s commitment to meeting the needs of customers seeking distinctiveness, from various segments of society across the Emirates. “The ‘Unique Hashtag’ is not only a means to own a short code but also an innovative way to stay connected,” he said.

Khaled El Khouly, Chief Consumer Officer at Etisalat Emirates, commented: “Etisalat Emirates continuously seeks innovative solutions and approaches to enhance our customers’ experiences and fulfill their needs in an era of digital transformation characterized by speed and flexibility. Through this partnership with Emirates Auction, we provide the latest communications methods designed to delight our customers and equip them with the best and most advanced connectivity solutions regionally and globally. This aligns with our wise leadership’s vision of maintaining the UAE’s leading position in global competitiveness indices in the telecommunications and information technology sectors.”

He added, “Innovation is our driving force, pushing us to develop modern solutions that keep pace with our network’s coverage and the advancement of the country’s telecommunications infrastructure. The ‘Unique Hashtag’ is one of the most recent solutions we offer at Etisalat Emirates, giving customers unprecedented ease and speed in making calls.”

Al Mannaei explained that the auction will feature many codes that are likely to draw interest from the public, ranging from dual-digit codes to triple-digit codes and other special variations. He stated that the auction will be conducted using the most advanced and user-friendly bidding system worldwide and is expected to draw considerable participation, as it caters to those wishing to acquire distinctive numbers. He further noted that the electronic auctions organized by Emirates Auction consistently generate intense competition in a fully transparent manner, allowing participants to secure desired numbers.

This article has been translated from Arabic and is not the original content.