Etisalat by e& Unveils Surprise for the Billion Meals Initiative at the Most Noble Number Charity Auction

Two Main Auctions

Bidding on these premium mobile numbers will take place at two main “Most Noble Number” auctions:

1. Dubai Auction
   • Date: Saturday, April 16, 2022
   • Venue: Four Seasons Hotel, Jumeirah
2. Abu Dhabi Auction
   • Date: Wednesday, April 20, 2022
   • Venue: Emirates Palace Hotel

Both auctions are expected to draw businesspeople and prominent figures who support charitable and humanitarian causes in the UAE.

Proceeds for the “Billion Meals” Initiative

Revenue generated by the “Most Noble Number” charity auctions will help provide food security for disadvantaged communities and further the objectives of the “Billion Meals” initiative, organized by Mohammed bin Rashid Al Maktoum Global Initiatives. The funds will help address the challenges of hunger and malnutrition—issues that claim the lives of over 25,000 people a day—by partnering with the United Nations World Food Programme (WFP), the Regional Network of Food Banks, the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment, the UAE Food Bank, and the UN High Commissioner for Refugees (UNHCR).

Diamond and Premium Numbers

Etisalat by e& is offering the ultra-rare Diamond Plus mobile number 0549999999—one of the world’s most exclusive and sought-after numbers—at the “Most Noble Number” auctions in support of the “Billion Meals” initiative. Additional diamond mobile numbers include:

• Dubai Auction: 0569999995, 0569199999, 0569999955, 0565566666
• Abu Dhabi Auction: 0547444444, 0542244444, 0542422222, 0547799999, 0567777722

Etisalat by e&: Second Year of Participation

Masood Mohamed Sharif Mahmoud, CEO of Etisalat by e&, stated, “Etisalat by e& is mobilizing its teams and services around the clock to support the ‘Billion Meals’ initiative and solidify the UAE’s leading position in humanitarian efforts. We proudly join this collective community response to the call of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, who embodies generosity and benevolence.”

He added, “For the second year, we are participating in the ‘Most Noble Number’ charity auction. After last year’s event benefited the ‘100 Million Meals’ initiative, we are again leveraging digital and innovative methods to help the initiative and ensure significant revenue from the auction. We have also enabled donations to the ‘Billion Meals’ initiative via the Smiles app, smart donation options, and SMS. We are actively promoting the campaign by altering our network name and extensively using social media platforms to help achieve the initiative’s charitable goals.”

World-Class Auction Management

Emirates Auction is providing the technical and logistical requirements to organize the “Most Noble Number” auctions at a global standard, coordinating closely with Mohammed bin Rashid Al Maktoum Global Initiatives.

How to Donate to the ‘Billion Meals’ Initiative

Throughout the initiative, donations and contributions are accepted through official channels:

• Website: www.1billionmeals.ae
• Bank Transfer: Emirates NBD, IBAN: AE300260001015333439802 (AED account)
• Call Center: 8009999 (within the UAE)
• SMS: To donate AED 1 per day, send “وجبة” or “Meal” to 1110 (Etisalat) or 1020 (du).

Additionally, the initiative continues to receive donations from government entities, corporations, schools, and educational institutions through the YallaGive crowdfunding platform, fueling a diverse response of generosity to the “Billion Meals” cause.

This article is translated and not the actual content.