Most Noble Number Auction Supporting the 1 Billion Meals Initiative Raises AED 53 Million in Under Two Hours in Dubai

Third-Highest Vehicle Plate Sale in the World
During the “Most Noble Number” auction in Dubai, vehicle license plate number AA8 sold for AED 35 million, marking the third-highest vehicle plate sale in the world. Additionally, the diamond mobile number 0549999999 from Etisalat was sold for AED 5 million, with proceeds going to the “1 Billion Meals” initiative.

Contributions from Etisalat and du
All the diamond mobile numbers contributed by Etisalat in the auction raised a total of AED 5.42 million, while the exclusive numbers offered by du brought in AED 725,000.

All funds raised from the “Most Noble Number” charity auction in Dubai will support creating a food safety net via the “1 Billion Meals” initiative, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, which aims to deliver essential food supplies to the most vulnerable communities where food insecurity is prevalent.

The Dubai charity auction reached multi-million-dirham totals after notable philanthropists and businesspeople bid on four special Dubai vehicle plate numbers and ten premium mobile numbers to support the campaign’s goal of delivering food aid to low-income communities included in the “1 Billion Meals” initiative.

High-Profile Participation
The Dubai edition of the “Most Noble Number” auction garnered extensive participation from business figures, philanthropists, and other committed donors, reflecting the widespread community engagement inspired by the “1 Billion Meals” initiative. The initiative is open for anyone – individuals or institutions – to contribute to its humanitarian mission, reinforcing solidarity against hunger, which currently affects 800 million people worldwide.

Distinguished Vehicle Plates and Mobile Numbers
Held at Four Seasons Resort Dubai at Jumeirah Beach, the “Most Noble Number” auction in Dubai featured the following notable Dubai vehicle plate numbers:

• AA8 (single-digit)
• F55, V66, Y66 (two-digit plates)

It also offered diamond mobile numbers from Etisalat, including:

• +971 56 999 9995
• +971 54 999 9999
• +971 56 919 9999
• +971 56 999 9955
• +971 56 555 6666

And premium du mobile numbers, such as:

• +971 58 111 1113
• +971 58 999 9991
• +971 58 666 6663
• +971 58 133 3333
• +971 58 633 3333

New Records

• Plate number AA8 fetched AED 35 million.
• Plates F55 and V66 sold for AED 4 million each, while Y66 sold for AED 3.8 million.
• Diamond mobile number +971 54 999 9999 sold for AED 5 million, part of the total AED 5.42 million raised by Etisalat’s numbers.
• The diamond and premium du numbers sold for a combined total of AED 725,000.

More Charity Auctions this Week
Charity auctions under the “Most Noble Number” banner continue to support the “1 Billion Meals” initiative across the UAE this week. Abu Dhabi Police is hosting an online auction of 555 special vehicle plates on April 17 and 18 at the official Emirates Auction website:

https://www.emiratesauction.com/
Or via the Emirates Auction app:
https://eca.ae/app

Abu Dhabi Auction on ‘Zayed Humanitarian Day’
On April 20 – the eve of Zayed Humanitarian Day – another “Most Noble Number” live auction will take place at Emirates Palace in Abu Dhabi, in collaboration with Emirates Auction and supported by Abu Dhabi Police, du, and Etisalat. The funds raised will benefit “1 Billion Meals,” reflecting the UAE’s enduring commitment to humanitarian causes worldwide.

An Innovative Way to Support Charity
These “Most Noble Number” auctions offer a creative and impactful approach for philanthropists, community leaders, and everyone eager to help during the month of Ramadan to support underprivileged individuals in need of food assistance.

The auctions are an addition to the campaign’s four main channels for donations:

1. Website: www.1billionmeals.ae
2. Bank Transfer: Emirates NBD account IBAN AE300260001015333439802
3. SMS Donation: Text “وجبة” or “Meal” to 1020 (du) or 1110 (Etisalat) to donate AED 1 per day.
4. Call Center: Dial 8009999 (within the UAE)

Humanitarian Goals of the ‘1 Billion Meals’ Initiative
The “1 Billion Meals” initiative, organized by MBRGI in partnership with the United Nations World Food Programme, the Regional Network of Food Banks, Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment, the UAE Food Bank, and the UNHCR, along with several local charities in 50 beneficiary countries, seeks to unite individuals, companies, institutions, and well-known philanthropists to address urgent humanitarian needs, particularly by combating hunger and poor nutrition. The campaign also contributes to the United Nations’ Sustainable Development Goals for 2030, including the aim of eradicating global hunger.

This article is translated and not the actual content.